01. Triple your Print Space
Using three panels for printing, you can put your advertising/branding front and center, while listing ingredients and regulatory information on the back and base panels.
02. Offer Promotions and Contests
Use the hidden panels of an ECL to offer rebates, promote contests or sweepstakes, or as a supplement to your advertising campaigns.
03. Interact with the Consumer
An ECL allows another level of interaction with the consumer above and beyond a traditional label.
Expanded Content Labels
Today, more than ever before, consumers require a lot of information before they make a purchase decision. So how do you provide all this information without sacrificing your branding? We’ve got the solution, an Expanded Content Label (ECL).
Common Applications for Expanded Content Labels
- 01. Regulatory and Legal information
- 02. Romance Copy & Story Lines
- 03. Directions & Usage Instructions
- 04. Multi-Lingual Information
- 05. Product Warnings
- 06. Rebates, Warranties & Guarantee
- 07. Material Safety Data Sheets (MSDS)
Expanded content labels (ECLs) are the ideal way to increase “real estate” available for information about your brand, company, or product. By using an ECL, you effectively triple your print space, which means you can add all necessary regulatory copy and additional product specifications without diminishing your ability to promote your brand or highlight the benefits of your product. In addition, ECLs allow consumers to interact with your products–making them the perfect medium for promotions, recipes, games, sweepstakes, and contests.
Western Shield says yes when other printers say ‘we can’t’
At Western Shield, we developed our own method to print ECLs in a single-pass. The results: perfect color matching across panels, improved efficiency (lower cost to you), and the ability to print up to 7-colors on one of the panels (including 4-color process printing). We also offer multiple material options, a notched base for easy opening, and improved re-sealability.
Need more space? No problem. We also offer booklet labels. These heavy-duty booklets have more hidden panels than traditional ECLs. Booklets are a great option when you have large amounts of information to be communicated in a limited space.
Pouches & Flexible Packaging
Thermal Labels & Ribbons
Instant Redeemable Coupons
Good people make good things happen. We couldn't be more proud of the team we have assembled, from press operators, to customer service to maintenance!
We are committed to providing high quality labels-at a fair price-on time!
At Western Shield there are no surprises. We are up-front and always transparent about pricing, lead-times, availability, etc.
We are committed to always seeking out even better and more efficient ways to run the business. The continuous improvement journey is part of our core values and never stops.