ECL

01. Triple your Print Space

Using three panels for printing, you can put your advertising/branding front and center, while listing ingredients and regulatory information on the back and base panels.
02. Offer Promotions and Contests

Use the hidden panels of an ECL to offer rebates, promote contests or sweepstakes, or as a supplement to your advertising campaigns.
03. Interact with the Consumer

An ECL allows another level of interaction with the consumer above and beyond a traditional label.

Our Products

Expanded Content Labels

Today, more than ever before, consumers require a lot of information before they make a purchase decision. So how do you provide all this information without sacrificing your branding? We’ve got the solution, an Expanded Content Label (ECL).

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Overview

Common Applications for Expanded Content Labels

01. Regulatory and Legal information
02. Romance Copy & Story Lines
03. Directions & Usage Instructions
04. Multi-Lingual Information
05. Product Warnings
06. Rebates, Warranties & Guarantee
07. Material Safety Data Sheets (MSDS)

Expanded content labels (ECLs) are the ideal way to increase “real estate” available for information about your brand, company, or product. By using an ECL, you effectively triple your print space, which means you can add all necessary regulatory copy and additional product specifications without diminishing your ability to promote your brand or highlight the benefits of your product. In addition, ECLs allow consumers to interact with your products–making them the perfect medium for promotions, recipes, games, sweepstakes, and contests.

Western Shield says yes when other printers say ‘we can’t’

At Western Shield, we developed our own method to print ECLs in a single-pass. The results: perfect color matching across panels, improved efficiency (lower cost to you), and the ability to print up to 7-colors on one of the panels (including 4-color process printing). We also offer multiple material options, a notched base for easy opening, and improved re-sealability.

Need more space? No problem. We also offer booklet labels. These heavy-duty booklets have more hidden panels than traditional ECLs. Booklets are a great option when you have large amounts of information to be communicated in a limited space.

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Flex-Appeal Insert

Now more than ever, consumers are always looking for that little bit of extra value with each of their purchases. A Western Shield recipe insert gives you the opportunity to provide that value by including a tasty recipe for your product right in the packaging.

Liquid Grip

Western Shield is pleased to introduce our new Liquid Grip labels. The latest development in a range of high-quality, custom label solutions. This advanced technology takes advantage of the latest breakthroughs in screen printing to give products a competitive edge when it comes to branding.

Pouches & Flexible Packaging

At Western Shield, we’re experts at printing on many different types of flexible packaging material. Our resident pouch experts love tackling the tricky scenarios and will walk you through the difficult applications. Crafting high-quality packaging for decades now, we’ve perfected printing on professional grade pouch materials and offer an array of stylish looks and finishes including clear, white, silver, gloss, and matte. Solutions are also available for travel and convenience size packaging.

Thermal Labels & Ribbons

Our thermal products are compatible with most of the major printer manufacturers including Zebra, Datamax, Sato, Intermec, TEC, Eltron and many others.

Instant Redeemable Coupons

Coupons and consumers have evolved. Coupon clipping is not such a popular pastime anymore! The primary way consumers look for savings is online or, better still, by finding ready-to-use coupons attached to their favorite products. That’s where we come in! Our Instant Redeemable Coupons are affixed directly to your product.