
-
01. Add Value
Now, more than ever before, consumers are shopping for the best deal. An Instant Redeemable Coupon (IRC) allows you to communicate a valuable offer to your customer right at the point of purchase.
-
02. Differentiate your Product
Stand out from your competition on a crowded retail shelf.
-
03. Capture Attention
IRCs help to capture the attention of the consumer right as they are preparing to make a purchase decision.
Instant Redeemable Coupons
Instant Redeemable Coupons (IRCs) offer incredible opportunities to boost sales. What’s more, according to www.bigcommerce.com, 63% of shoppers say they want coupons to be more readily available. How can you take advantage of this fact to increase sales? Well, what better place to put a promotional offer than right on the label of your product?
IRCs grab the consumers attention
- 01. Instantly Redeemable Coupons
- 02. Instant Rebates
- 03. Mail-In Offers
- 04. QR Codes
- 05. Peel & Scan Coupons
- 06. Point of Purchase Coupons

Coupons and consumers have evolved. Coupon clipping is not such a popular pastime anymore! The primary way consumers look for savings is online or, better still, by finding ready-to-use coupons attached to their favorite products. That’s where we come in! Our Instant Redeemable Coupons (IRCs) are affixed directly to your product.
IRCs can be printed on three panels (front, back, and base) to attract attention and give consumers yet another reason to put your products in their shopping cart. At Western Shield, we help manufacturers drum up sales with unique and innovative redeemable offers:
- Peel & Scan Coupons
- Point of Purchase Coupons
- Mail-In Rebates
- Tracking Devices and QR Codes

Our IRCs are specifically designed to lift from anywhere on the label. That means no pesky ‘designated lift’ areas that make coupon removal difficult. The adhesives we use are also engineered to remove cleanly, leaving NO residue or stickiness. And our special die-cutting, perforations, and security features make matching your custom specifications easy. Food and Drug Administration (FDA) approved adhesives are available for direct food contact applications.
To get the most from your IRC, we offer both clear and printed base options. Clear base IRCs leave a clear film when coupons are removed, allowing graphics underneath to show through. Printed base IRCs, on the other hand, give you space for additional 6-color branding, promotion, or product information.
Featured Labels

Our Products
Why Choose Us



-
Our People
Good people make good things happen. We couldn't be more proud of the team we have assembled, from press operators, to customer service to maintenance!
-
Our Commitment
We are committed to providing high quality labels-at a fair price-on time!
-
Transparency
At Western Shield there are no surprises. We are up-front and always transparent about pricing, lead-times, availability, etc.
-
Continuous Improvement
We are committed to always seeking out even better and more efficient ways to run the business. The continuous improvement journey is part of our core values and never stops.
